Michael Jacobson, Ph.D., Executive Director of the Center for Science in the Public Interest, writes in a recent editorial in the Nutrition Action newsletter that his organization has declared war on sugary drinks. They have done so in the form of a music video entitled "The Real Bears", a parody of the cute polar bears featured in soda commercials.
The story line is conveyed by a song written by Grammy Award winning singer-songwriter Jason Mraz and describes the fate of a polar bear family that consumes too much soda and ends up with obesity, diabetes, tooth decay and erectile dysfunction.
As you might imagine the message was not well received by the soft drink industry. But the truth is that sugary beverages are nutritionally worthless and a major source of obesity, which in turn contributes to higher rates of diabetes, heart attack, stroke and other related illnesses.
But the word is getting out. Since a CSPI report on "Liquid Candy" was first published in 1998 the per capita consumption of sugary drinks has declined by 25% and obesity rates are beginning to level off.
Watch the video and judge for yourself its message: www.therealbears.org
Wow, that was graphic. Perhaps the chain saw was a bit much?
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