Another Philly Tradition

 

     In 1914 Pittsburgh baker Philip J. Bauer and Boston egg salesman Herbert T. Morris went into business in Philadelphia to produce baked goods.  It was Morris' wife who came up with the name for the new business venture when after sampling some of the samples declared that they were tasty.  And the Tasty Baking Company was founded.

 

     The first day's sales of the ten cent cakes totaled $28 and by the end of the first week the till rang up  $222.  But by the end of the year the popular fresh baked, individually wrapped goods had grossed over $300,000 in sales.  Some of the early favorites sold in the City of Brotherly Love were the chocolate Juniors and the butterscotch Krimpets.  It was in the 1930's that the lunch box size pies were introduced to the public for a nickel a piece.  Later, in 1985 the Tasty Baking Company began to bake donuts and currently they produce more than 1.5 million daily.  Over all nearly five million cakes, donuts, cookies and pies come out of the oven each day, requiring 135,000 pounds of sugar into the mix.

    
     And among all the different products that the Tasty Baking Company produces, which one is the top seller?  It's the peanut butter kandy kake!