It was "discovered" in 1908 by Japanese professor Kikunae Ikeda. He noted that certain foods have high levels of glutamate, a naturally occurring amino acid. He was the one who termed this trait umami which can be generally translated to mean "deliciousness." The Umami Information Center describes it this way: "The taste is subtle and blends well with other tastes to expand and round out flavors..."
Capitalizing on this flavor sensation the Los Angeles franchise Umami Burger has designed their menu around the fifth taste with a hamburger containing the following umami laden elements: a 6 oz. steak patty sprinkled with Umami Dust of seaweed and mushroom powder, umami ketchup, caramelized onions, sauteed shiitake mushrooms, oven-roasted tomatoes, a parmesan crisp, and if that weren't enough, a "U" on the bun created from edible seaweed based ink!
I'm not sure, but that might be bordering on umami overload...
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